Berridge Strategy Group exists to provide senior digital and eCommerce leadership in organisations where digital decisions increasingly shape how the business operates.
In many businesses, digital is no longer a discrete function or channel. It cuts across operations, systems, data, people, and customer experience - often without a single point of ownership.
Decisions made in one area have downstream effects on service quality, safety, efficiency, and profitability.
This model exists to bring clarity and purpose to that environment. To ensure digital initiatives are aligned to how the business actually works, and that decisions are made with an understanding of their real-world impact - not just their technical merit.
The Berridge Strategy Group model is shaped by hands-on experience across the full lifecycle of digital and eCommerce businesses.
That experience spans building and exiting software and retail businesses, operating inside established organisations, and working at enterprise scale where digital decisions carry material commercial, operational, and reputational risk.
That experience includes both ownership and leadership roles, providing perspective on how decisions land in practice, not just how they look in theory.
This breadth allows the work to move comfortably between strategy and execution, and between technical complexity and commercial reality - supporting organisations that need digital leadership grounded in how businesses actually operate.
Richard Berridge leads Berridge Strategy Group and remains the senior interface across all engagements.
His background spans founding and exiting digital businesses, building and selling a retail operation, and holding senior leadership roles within enterprise eCommerce environments. This includes working closely with large and complex organisations to shape digital direction, navigate platform and system decisions, and support long-term commercial performance.
That experience informs how BSG operates today - with a strong bias toward accountability, pragmatic decision-making, and an understanding of how digital choices play out across real organisations, not just within digital teams.
Berridge Strategy Group brings together senior leadership and specialist depth.
Digital and eCommerce now span a wide range of disciplines - systems, data, platforms, operations, and execution. No single individual can claim deep expertise across all of them. The strength of the BSG model is in combining experienced leadership with specialist capability applied where it matters most.
Richard's role is supported by a group of trusted specialists within BSG. They are engaged deliberately, in response to the specific decisions and challenges facing the organisation at that time. Their expertise is aligned to clear direction and integrated into the work rather than operating in parallel.
This structure allows BSG to operate with both breadth and depth - adapting to the needs of the business while maintaining continuity, clarity, and accountability.
Berridge Strategy Group operates as an embedded leadership function within a small number of organisations at any one time.
As context deepens, understanding improves - not just of the business, but of the people, pressures, and trade-offs that shape decisions day to day. That depth allows BSG to add value in ways that short-term or transactional engagements cannot.
This model supports clearer decisions, better sequencing, and stronger follow-through over time. It is built around trust, accountability, and sustained involvement - with the aim of strengthening how organisations make and act on digital and eCommerce decisions, not just what they deliver.
Start a conversation.
If this approach resonates, we can explore whether there is a fit for your organisation.